Notes observation Prompt engineers as brand thinkers 19 March 2026 · Ben Barin · 1 min read Is it just me, or are the best prompt engineers actually brand thinkers who happen to know how to write instructions? More on this Read the long version ← Previous note Late-night competitor scrolling Next note → Retain, attract, or earn Other notes The discipline forming in the overlap The reluctant sentence What we actually use AI for ← All notes